Fable

Name: Blum - Fable
Price: 170.0 USD
Availability: InStock
Author: SalesHunterThemes

Shopify theme by SalesHunterThemes

Quick Info

Version: 3.10.0
Latest version released: October 22, 2026
Theme ID: 1839
Shopify Canvas: Not supported yet
Third-party Theme Store themes are not supported in Canvas at launch. Shopify says compatibility is in progress. How shopinfo.app labels Canvas support (checked October 8, 2026).
Price: $170

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View Demo Store

Blum at a Glance

The editorial fashion theme, inspire, outfit, buy. developer's listing tagline

Built for Clothing
Catalog: Few (2-10)
Catalog: Some (11-100+)
5 presets

99% positive

across 265 Shopify Theme Store reviews

263 positive, 0 neutral, 2 negative

Lookbook-First Fashion Layout

Hotspot-enabled sections, outfit-building collections, and lifestyle imagery designed for DTC apparel brands where buyers decide with eyes.

Drive More Sales

Product siblings, shop the look, and promotion tools reduce friction at the exact moment fashion buyers commit.

AI Compatible Section Building

Beyond 30+ pre-built sections, create more using flexible custom sections with nested blocks or generate with AI inside the theme editor.

48 Listed Features

Pick a category to see what Blum includes. The percentage next to each feature is the share of the 330 Shopify Theme Store themes we track that list the same feature, so a low number means Blum offers something most themes do not.

Cart and checkout 5 features Marketing and conversion 17 features Merchandising 17 features Product discovery 9 features

Features, reviews, and copy are from the Shopify Theme Store listing as of October 23, 2026. Review counts are Shopify's, not shopinfo.app ratings.

Developer support

Latest Release Notes

Version 3.10.0 October 22, 2026

This release introduces the new Fable style, new Video shop, Shop the look and Collection rows sections, cart suggestions, heading accent typography, and a series of header, mega menu, product, search, blog and page template improvements.

View complete release history on Shopify

Theme Information

Record last refreshed: October 23, 2026

Fable is a style of the Blum Shopify theme, developed by SalesHunterThemes. This premium theme is currently priced at $170 USD in the Shopify Theme Store. The latest version (3.10.0) was released on October 22, 2026.