Shopify theme feature prevalence

Computed . Percentages are of 324 parsed live base themes.

As of October 9, 2026, 58 distinct Theme Store listing features appear across the 324 live base Shopify themes whose listings shopinfo.app has parsed. The most common is Recommended products, listed on 100% of them (324 of 324).

Most common features

FeatureCategoryThemesShare of 324
Recommended productsMarketing and conversion324100%
Product filtering and sortingProduct discovery32099%
Product videosMerchandising31998%
Sticky headerProduct discovery31998%
High-resolution imagesMerchandising31798%
SlideshowMerchandising31798%
Promo bannersMarketing and conversion31698%
Color swatchesMerchandising31296%
Enhanced searchProduct discovery31196%
Image galleriesMerchandising31196%
Cart notesCart and checkout31096%
Product badgesMarketing and conversion31096%
Mega menuProduct discovery30995%
Quick buyCart and checkout30895%
BlogsMarketing and conversion30694%

Rarest features

FeatureCategoryThemesShare of 324
Quick order listMarketing and conversion7824%
Back-in-stock alertMarketing and conversion9931%
Quantity pricingMarketing and conversion10332%
Account menuCustomer accounts and sign-in13241%
Gift wrappingCart and checkout13341%
Pre-orderCart and checkout14645%
Right-to-leftMarketing and conversion15949%
Combined listingMerchandising17554%
Age verifierMarketing and conversion18557%
Infinite scrollProduct discovery19460%

Every feature by category

Cart and checkout (8)

FeatureThemesShare
Cart notes31096%
Quick buy30895%
Slide-out cart30594%
In-store pickups29390%
Sticky cart23272%
Sign in with Shop19761%
Pre-order14645%
Gift wrapping13341%

Customer accounts and sign-in (1)

FeatureThemesShare
Account menu13241%

Marketing and conversion (22)

FeatureThemesShare
Recommended products324100%
Promo banners31698%
Product badges31096%
Blogs30694%
FAQ page30694%
Quick view30293%
Stock counter29491%
EU translations (EN, FR, IT, DE, ES)29390%
In-menu promos28688%
Cross-selling27685%
Promo popups25980%
Countdown timer25779%
Trust badges24475%
Customizable contact form24074%
Recently viewed23773%
Promo tiles21265%
Press coverage21065%
Age verifier18557%
Right-to-left15949%
Quantity pricing10332%
Back-in-stock alert9931%
Quick order list7824%

Merchandising (18)

FeatureThemesShare
Product videos31998%
High-resolution images31798%
Slideshow31798%
Color swatches31296%
Image galleries31196%
Image zoom30694%
Animation29792%
Product options29190%
Image rollover28688%
Size chart27785%
Usage information27083%
Product tabs26582%
Shipping/delivery information26281%
Lookbooks24074%
Image hotspot23171%
Before/after image slider21466%
Ingredients or nutritional information19861%
Combined listing17554%

Product discovery (9)

FeatureThemesShare
Product filtering and sorting32099%
Sticky header31998%
Enhanced search31196%
Mega menu30995%
Breadcrumbs28789%
Swatch filters27184%
Collection page navigation26481%
Back-to-top button22569%
Infinite scroll19460%

Method

  • Features are the ones each developer lists on the theme's Shopify Theme Store page. shopinfo.app records the list, it does not test the theme. A feature missing from a listing is counted as absent even if the theme has it.
  • The denominator is live base themes whose Theme Store listing shopinfo.app has parsed. Presets inherit their base theme's listing and are not counted separately.
  • Shopify sometimes files the same feature under different categories on different listings. shopinfo.app maps each feature to one category so a near-universal feature does not look rare.
  • Percentages are rounded to whole numbers. Listings are re-parsed with the daily theme refresh. This page is cached for one hour.

Plain-text version: shopinfo.app/stats/features.md. Filter the directory by feature: /themes/list.