Shopify theme feature prevalence

Computed . Percentages are of 331 parsed live base themes.

As of October 29, 2026, 58 distinct Theme Store listing features appear across the 331 live base Shopify themes whose listings shopinfo.app has parsed. The most common is Recommended products, listed on 100% of them (331 of 331).

Most common features

FeatureCategoryThemesShare of 331
Recommended productsMarketing and conversion331100%
Product filtering and sortingProduct discovery32799%
Product videosMerchandising32698%
Sticky headerProduct discovery32698%
Promo bannersMarketing and conversion32598%
High-resolution imagesMerchandising32498%
SlideshowMerchandising32498%
Color swatchesMerchandising31996%
Enhanced searchProduct discovery31896%
Image galleriesMerchandising31896%
Cart notesCart and checkout31796%
Product badgesMarketing and conversion31796%
Mega menuProduct discovery31695%
Quick buyCart and checkout31595%
BlogsMarketing and conversion31395%

Rarest features

FeatureCategoryThemesShare of 331
Quick order listMarketing and conversion8726%
Back-in-stock alertMarketing and conversion10833%
Quantity pricingMarketing and conversion11134%
Gift wrappingCart and checkout13741%
Account menuCustomer accounts and sign-in13741%
Pre-orderCart and checkout14845%
Right-to-leftMarketing and conversion16851%
Combined listingMerchandising18957%
Age verifierMarketing and conversion19358%
Infinite scrollProduct discovery20161%

Every feature by category

Cart and checkout (8)

FeatureThemesShare
Cart notes31796%
Quick buy31595%
Slide-out cart31194%
In-store pickups30091%
Sticky cart23972%
Sign in with Shop20361%
Pre-order14845%
Gift wrapping13741%

Customer accounts and sign-in (1)

FeatureThemesShare
Account menu13741%

Marketing and conversion (22)

FeatureThemesShare
Recommended products331100%
Promo banners32598%
Product badges31796%
Blogs31395%
FAQ page31294%
Quick view30993%
EU translations (EN, FR, IT, DE, ES)30191%
Stock counter30191%
In-menu promos29389%
Cross-selling28486%
Promo popups26981%
Countdown timer26480%
Trust badges25076%
Customizable contact form24574%
Recently viewed24474%
Promo tiles21966%
Press coverage21766%
Age verifier19358%
Right-to-left16851%
Quantity pricing11134%
Back-in-stock alert10833%
Quick order list8726%

Merchandising (18)

FeatureThemesShare
Product videos32698%
High-resolution images32498%
Slideshow32498%
Color swatches31996%
Image galleries31896%
Image zoom31395%
Animation30392%
Product options29990%
Image rollover29589%
Size chart28486%
Usage information27884%
Product tabs27583%
Shipping/delivery information27082%
Lookbooks24875%
Image hotspot23872%
Before/after image slider22267%
Ingredients or nutritional information20562%
Combined listing18957%

Product discovery (9)

FeatureThemesShare
Product filtering and sorting32799%
Sticky header32698%
Enhanced search31896%
Mega menu31695%
Breadcrumbs29489%
Swatch filters27784%
Collection page navigation27082%
Back-to-top button23170%
Infinite scroll20161%

Method

  • Features are the ones each developer lists on the theme's Shopify Theme Store page. shopinfo.app records the list, it does not test the theme. A feature missing from a listing is counted as absent even if the theme has it.
  • The denominator is live base themes whose Theme Store listing shopinfo.app has parsed. Presets inherit their base theme's listing and are not counted separately.
  • Shopify sometimes files the same feature under different categories on different listings. shopinfo.app maps each feature to one category so a near-universal feature does not look rare.
  • Percentages are rounded to whole numbers. Listings are re-parsed with the daily theme refresh. This page is cached for one hour.

Plain-text version: shopinfo.app/stats/features.md. Filter the directory by feature: /themes/list.